Building the readership of your email list is an excellent way to increase sustainable traffic to your blog, drive traffic to new content and (if you’re lucky) generate an audience who are engaged and willing to share your content with others.
The ease with which you can put content directly in front of your audience with e-mail also makes it an excellent platform to facilitate sales. If you’ve ever read any of Amazon’s e-mail marketing, you’ll know how tempting it is to click through to, or even purchase, a product listed on their newsletter.
The success of e-mail marketing can possibly be attributed to the fact that an individual’s inbox is an intimate and personal space. It is, after all, one of our most popular means to communicate and share with our family and friends – a movement no doubt galvanised by Google’s efforts to turn your e-mail address into a one-stop-shop for communication and the storing and sharing of digital media.
I find that Joe Pulizzi, founder of the Content Marketing Institute, summarises this point best: “An email list is critical because you can’t build your content on rented land.” Any astute business should be able to see that any positional of digital power is built on a precarious and shifting landscape.
It is therefore important that your blog has the means to build on this number of subscribers, allowing you to reach a growing and (hopefully) dedicated readership on a regular basis. Fortunately, WordPress features a stack of plugins that can help you facilitate this.
Here’s our top 5:
Adding sign-up methods for your MailChimp lists to your WordPress site should be easy. With this plugin, it finally is.
MailChimp for WordPress lets you create a highly customizable sign-up form which you can display wherever you want it to display using a simple shortcode, widget or template function. You can also add sign-up checkboxes to various forms on your site, like your comment or contact forms.
This plug-in adds a real newsletter system to your WordPress blog. Perfect for list building, you can create cool emails with a visual editor, send and track them. Unlimited subscribers, unlimited e-mails.
The Newsletter plugin allows you to gather unlimited subscribers, distribute unlimited emails (with tracking) and includes those ever important opt in services to build up your readership. The templates themselves offer configurable themes and you can ever use subscriber preferences to target your e-mail campaigns.
3. The WordPress E-mail Newsletter
Email Newsletter plugin has options to send HTML emails/newsletters to registered users, comment authors, subscribers and contact form users. When a visitor registers, comments, subscribes or uses the Simple Contact Form plugin, their information is stored in a database.
Email Newsletter plugin users can view their user base, and email users. This plugin also sends automated email updates to registered users based on activity relevant to that user. This plugin is great for those who seek an easy way to capture user information and send newsletters and automated email updates.
4. WP Popup
Another excellent popup plugin. With the premium version of the plugin extra email services are supported like aweber, campaign monitoring and themes , which will let you show any kind of valid HTML content inside the popup – be it videos, forms, images etc. Two really beautiful and high converting popup themes with subscriber forms are included in the premium version.
This plugin adds various sign-up methods to your WordPress website, like sign-up checkboxes in your comment form and a sign-up form to show in posts, pages or widget areas.
This plugin works with almost all third-party email marketing services including MailChimp, CampaignMonitor, ConstantContact, YMLP, Aweber, iContact, PHPList and Feedblitz. With the right configuration settings, you can make this plugin work with any newsletter service around.
Did we miss a great WordPress email signup plugin? Let us know about it in a comment!
The post Boost Your Email Sign-Ups With These 5 WordPress Plugins appeared first on Prodo Blog.
